New York City based Naila Ruechel works with clients across a diverse range of categories, including Finance, Portraiture, Fitness, Beauty, Lifestyle, Fashion, and Branding. Naila is a powerhouse of talent and ideas. She works in the capacity of Creative Director, Video Director, as well as Stills Photographer. Her photographs have been exhibited worldwide, and her stylistic direction is widely sought after.
Truly a world citizen, Naila is a native Jamaican who has lived in Sydney, Berlin, London and New York City and has worked across numerous countries and markets.
Over a 25 year career as a model, stylist, video director, and stills photographer Naila has worked with celebrities such as Salma Hayek, Adam Lavine, Jamie Foxx, President Barack Obama and First Lady Michelle Obama, Maya Angelou, Eva Longoria, Anderson Cooper, Lili Taylor, Steve Schirripa, Freida Pinto, Mia Kirshner, Cory Booker, Maya Rudolph, Maria Bartiromo, Rosie Pope, Doutzen Kroez, Parker Posey, Iman, Nina Garcia, Ludacris, Dr. Ruth, Alessandra Ambrosio, and celebrated American composer Philip Glass.
Magazines Naila has worked for include Time, The New Yorker, New York, Esquire, GQ, Cosmopolitan, Glamour, Bon Appétit, Nylon, Ebony, O (Oprah Winfrey), Sports Illustrated, Men’s Journal, Soma, US Weekly, Parade, Diva (Austria), Parents, Moving Pictures, Martha Stewart Weddings, The Sydney Morning Herald's Good Weekend, Oyster, Noise, Muse, Cream, Fashion Quarterly, and WWD.
Naila has also worked with most of the top Advertising and Branding agencies, including Young and Rubicam, Mother, McCann-Erickson, Saatchi & Saatchi, Studio XL, Bartle Bogle Hegarty, Weiden Kennedy, Think Fiction, Krause, Chill Radd, Carol H Williams Advertising, Lowe Worldwide, Draft FCB, J. Walter Thompson, Arnold, Modernista, DDB, Grey Worldwide, The Richards Group, BBDO, ARC Worldwide, Ogilvy & Mather, Chiat Day, Gotham Inc., Kaplan Thaler Group, Digitas Health, Leo Burnett, and Landor.
Naila's 25 years of experience gives her a strong aesthetic sense and a unique ability to realize her client's creative vision. From highly stylized conceptual shoots to talent focused studio portraiture to nature driven location productions, Naila provides beautifully lit, high quality still and moving imagery, as well as expert art and creative direction.